In a society where open discussion about women's lingerie has traditionally been considered taboo. There one woman revolutionized the women's lingerie shopping experience, challenging societal norms.

Founder Richa Kar did this in 2011 by founding Zivame which means 'radiant me' in Hebrew. To radiant Indian women, the brand is offering every woman the confidence, comfort & choice she deserves. The vision behind Zivame is to help women shop uninhibitedly for intimate wear. Along the way, they saw the power of this idea and how it helped women break norms.

Born on July 17, 1980, in Jamshedpur, Richa Kar ventured into entrepreneurship after completing her post-graduate diploma from SVKM's Narsee Monjee Institute of Management Studies (NMIMS) in 2007. Initially, she worked with companies like Spencers and SAP retail consultancy for some years, then followed her entrepreneurial dream to redefine lingerie retail.